With the advancement in the technology and regular Google updates, it is utmost important for a webmaster to keep updated with the regular demands, advancements etc. of the industry. Recently Google rolled out its latest mobile update in 2015 which highlighted the importance of having a Responsive web design for your website.
What are Responsive Websites?
Responsive website are the ones that are compatible with the screens of different sizes and provide better user experience with all the platforms. Mobile users have grown exponentially in last decades and Google has acknowledged this fact. Due to the reason of being more portable and easily accessible almost 70% internet user operate on mobiles only. This is the reason why Google started giving more value to the ones that are compatible with mobiles, tablets etc. as well.
Benefits of Responsive Website
In its Mobile update, Google clearly mentioned that it is important for all the website to update into Responsive web designs in order to retain their rankings. Responsive web designs will be given more preference that non-responsive ones. Therefore it is in the benefit of a webmaster to shift to Responsive website design to secure better ranking.
As a number of user have shifted to Mobile for their daily searches, a website with Responsive web design has more and better reach a compared to the one with non-responsive web design.
Importance For Ecommerce
Most of the people do not purchase a product by watching it just one time itself. Therefore it is important for the ecommerce platforms to re target these customers and reach out to them in order to remind them of the product and entice them to complete the purchase. This can be easily done by SMS marketing, email marketing or providing pop-up notifications on their mobile device. Being in the instant reach of the customer increases the chances of them completing the purchase.
Having a Responsive web design or your website is only going to prove beneficial for the web master as it increase the scope and market reach of the website. This also opens up more options of marketing for the advertisers. In coming time, people are expected to shift more towards mobile than other platforms.
An article is written by Ankit Yadav, A Digital Marketer. Nowadays, he’s working as a Digital Marketing Manager at Digital Cruise, A Company provides Digital Marketing Course in Delhi.