E-mail marketing is one of the most popular ways of marketing and Branding your website or Business. It is the cheapest way to get your website to the targeted visitor but there are very slim chances of getting to the right customers. But there is a very slim chance that you might be spamming rather than marketing. There is a significant difference between spamming and e-mail marketing. Almost everyone can easily understand the difference between spam and a genuine mail but there are high chances that your marketing mails are just lining up among others in the spams or junk mails list. Here are a few tips to avoid getting stuck with spams and ruining your marketing campaign.
Use specific lines rather than deceptive ones
We have seen hundreds of mails claiming a gift waiting for you or you have won a lottery or something else. These are most common and no one falls for these tactics. It is highly recommended not using such type of luring tricks while e-mail marketing as no one falls for them anymore. Instead using the best way is to produce incomplete loops or something else to make the customer visit your mail.
Unlike spammers ask for sending the mail
A campaign must begin with an opt-in form of your website. You should understand and prioritize the decision of your subscriber to receive or not the weekly updates via e mail.
There is no chance to opt out of the mailing list of the spammers that is why you to always provide your customer chance to opt out of the weekly updates or daily mails on your website and it should be easily accessible. This way it provides a chance to customer to get out of whatever they are getting into and builds trust.
It is important to note that many provide these forms but yet keep on sending mails to the customers. It is not good as the customer might report you or you may be considered spammer. It is better to keep your campaign considerate and opt out of using luring tactics to entice the customers. Instead try making the mails more creative and enticing for the customers so they look forward to the mails.