When you take a stroll in the market, you might never find a single garment or other shops that is not using mannequins etc. in order to give the user an experience of how the products look. Only a shop or online platform can perform well that values what customer expects or wishes to see.
Same is the case with the online website as well. If you are selling a product on your website, than only the words are not going to win the game. Images that you put up adds action to your words and the customer pays more attention to the image than he text or description provided by the website. But Image optimization is the one thing where the most of the website owners fails and this is the reason why many online stores fail to succeed in this competitive market.
Here are a few tips for Image optimization that can grow your Customer engagement and sales:
Compressing Your Image
The best thing that you can do is use high quality images on your website. It entices the customers as well as makes your content look attractive. But these high quality images are quite heavy and can take a lot of time in order to load. On the mobile platforms it might take a lot of time and therefore it is important for the webmaster to compress these images so that it can increase their load time and it does not cause inconvenience to the customer.
Using The Correct Format
Not only the size but also the format that you are using matters in the page loading of your website and perform differently on different platforms. JPEG, GIF, and PNG are the three most common formats for your image.
JPEG is one of the most commonly used formats and can easily be compressed without affecting the picture quality.
GIF is quite smaller than that of the JPEG and contains animation as well as small graphic files.
PNG is the largest of all the formats and is therefore suitable for the bigger pictures.
Apart from these you can also use alternate texts, links and management systems in order to look out for the ways to optimize your images. Images are also one of the most significant part of the quality content and if you are selling products, than they are probably more important than the description that you provide. Therefore, the image optimization should be the key process for successful SEO of your website and increasing customer engagement as well.